Our Story

Croft was born from a simple, relatable moment: becoming parents and navigating the tension between western society’s expectations and the reality of infant sleep. Like many, our founders faced the pressure to have their baby sleep independently through the night, but they knew their instincts—soothing and comforting their baby, day and night—were valid. To balance their baby’s needs with their own, they turned to co-sleeping as a solution.

This experience inspired Croft's mission: to make parenting easier by breaking the stigma around co-sleeping and empowering families to embrace it with confidence. At Croft, we create safe, stylish, and sustainable products that support parents in building strong bonds, all while fostering a community that celebrates co-sleeping as a natural and loving choice that works for many families.